Best Free Fonts That Haven’t Been Overused, part 5: Subjectivity

So far we’ve had two display (Ailerons & Misto) and two sans serif (Decalotype & Silka) typefaces in this week’s ‘Best free fonts that haven’t been used to death’ feature.

For our final font, I wanted to dig deep for an unfairly-underused serif font. And I did. I went to Google. I travelled to Behance (can we take a moment to appreciate how much like a Middle Eastern city name Behance sounds?). I even took a boat and went out in the middle of the Pacific (where, legend has it, is where all free serif fonts meet to fuck) and came back empty-handed and afflicted with scurvy and chlamydia*.

Thankfully, as I was starting to get really desperate and close to giving up, I met a wise old man roaming the Tibetan Plateau. I told him about my epic struggle and he simply said “Why don’t you go check out Subjectivity, ya fucker?” in perfect English, after which he immediately vanished into thin air, leaving the last syllable of “fucker” to hang in the air, reverberating for hours on the surrounding mountains (“-er, -er, -eer, -errr, -eerrrr,” and so on.)

Just in case you doubt the veracity of my Tibetan adventure story, here’s a photo from Unsplash.

Just in case you doubt the veracity of my Tibetan adventure story, here’s a photo from Unsplash.

Subjectivity is amazing. It’s not just a single font but an actual family (superfamily, even) of sans serif and serif fonts, in many weights and matching Slanted versions. The font is quite idiosyncratic, and as the designer himself says

It is a strange experimental typeface that has a geometric skeleton and unusual features. These tails in letters like the a, j, y and t might remind you of calligraphy or hand scripts. The contrast is unique – the thin fonts are monolinear, and the bolder it gets, the higher the contrast.

I made a couple of quick designs to show you how it looks:

Subjectivity Serif. If you’re wondering where the serifs went, take a closer look to the ‘i’s and the ‘h’.

Subjectivity Serif. If you’re wondering where the serifs went, take a closer look to the ‘i’s and the ‘h’.

Subjectivity Sans.

Subjectivity Sans.

Subjectivity, in all of its guises, is amazing for branding, packaging and poster projects. You can download the font HERE.

*I know. I didn’t use protection because I didn’t know free serif fonts could give you STDs.


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5 Best Free Fonts That Haven’t Been Overused (2020): Weekly Round Up

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Best Fonts That Haven’t Been Overused, part 4: Misto