Sawton: a sans superfamily from atipo foundry!

It’s not everyday that your favorite foundry releases a new typeface. atipo foundry has been pumping me up, playing me like a well-oiled fiddle (I think I’m mixing up metaphors here) since mid-August for the release of Sawton, and I have to admit that it has delivered the goods in a spectacular fashion.

As it is customary from atipo, the font files contain a huge number of extra characters, ligatures and alternates for the discerning typographer and designer to go through, which is always my favorite thing to do when I get a new typeface from atipo.

instasawton2.png

Sawton is not a single family of fonts. Instead, it’s a superfamily of three distinct families: Sawton Circular (the nice guy), Sawton Bauhaus (the bad boy) and Sawton Industrial (the Objectivist philosopher, don’t ask me why).

Each family contains five different weights (thin to bold) but none of them has matching italics. This is probably my only niggle about the set.

Here’s my quick design of the day, in which I try to appear classy and sophisticated and well-read:

INSTASAWTON.png

You can buy each sub-family separately with atipo’s usual pay-what-you-want plan, or get all three of them for a ridiculously low price that makes a mockery of the effort that undoubtedly went into making this set.

Get the typeface by going HERE. You can get Sawton Circular Thin for free by doing a social share on Twitter or Facebook. Super neat.





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