Kinetica by Unio Creative Solutions: A retro display sans that feels like the south of France.
This is how they get you. Like those goddamn freemasons, with their shitty “vaccines” and sneaky “deodorants”, conniving typeface merchants will try to get you hooked on their fonts by giving you something seemingly innocuous (a free typeface), knowing full well that you’ll not be able to resist the lure of their other products.
And that’s exactly what happened with the New World Orderites over at Unio Creative Solutions. First they made me take notice after Creative Market offered their Macaw typeface for free (I wrote a short review of it and posted a quick design on Instagram a few days ago) and then my attention was immediately captured by Kinetica after checking out their shop on Creative Market.
Very sneaky. Très cunning. But I hold no grudge, because Kinetica is absolutely gorgeous. It’s the jet-setting, globe-trotting suave spy of typefaces, and I am in love.
With such a retrofuturistic, cosmopolitan typeface, there was only one thing I could do. Create a fifties-style illustration of a car driving towards the sunset in the south of France using DALL-E, and set some text using it. Yep, this very specific thing was the only thing I could have done. dealwithit.gif
Kinetica comes in two weights with matching itali… Nope. Not italics. Obliques. I love that the people at Unio have the honesty to call them obliques, “because obliques and italics are not the same thing”, he said, foaming at the mouth. If you want to know the difference, buy my book Clothes For Language or (pfffff) do a Google search. You know what? Just buy the freaking book. It’s for a good cause. Masseratis don’t come cheap these days.
You can purchase Kinetica HERE for $12.
